MatchCo uses your smartphone’s camera to get an exact read of your skin tone. Is there an app that tells your skin tone?Ī newly launched app called MatchCo, however, aims to fix this beauty conundrum and take the beauty tech game to a whole new level. People with blue or purplish-looking veins usually have cooler undertones.ĭid you know that we offer complimentary shade matching services at your nearest Ulta Beauty store? For example, if your veins look greenish, then you may have warm undertones. If you can see your veins, you may be able to use their color to identify your undertone. … See how it looks in different lighting. … Test shades on multiple spots of your face. … Take the finish of your foundation into consideration. … Read reviews and look for photo references. How to Match Your Foundation PerfectlyDetermine your undertones. Sephora’s updated Color IQ system has five-times the number of skin tone colors than it had before, allowing a more accurate match with an infinite number of skin tones. The beauty retailer will relaunch its in-store Sephora Color iQ foundation matching service, featuring new artificial intelligence (AI) technology.Īt Sephora, employees are equipped with a handheld device that, when held to the face, scans the surface, capturing a person’s exact skin tone and matching it with a combination of numbers and letters from an existing “shade library.” The resulting four-digit code is a Sephora customer’s Color IQ.įor Color IQ, Sephora devised a new and inclusive color system that strategically spans even beyond the retailer’s current foundation assortment. Sephora has unveiled its latest endeavor to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion (DE&I) commitments. Based on the result of the scan, Color iQ will then recommend the best product based not only on color match, but any preferences the client has expressed. How does the Sephora beauty advisor work?įirst, the Sephora Beauty Advisor scans the client’s skin in several areas on the face and neck using a highly accurate device. I don’t know about samples, but you should have no problem swatching a bunch of shades on your skin and then leaving. Fortunately my Sephora has an outside entrance so I can step outside. I have never had a good experience color swatching, particularly at Sephora. Sephora’s new Color iQ technology helps match you with your perfect foundation, concealer, pressed powder, or tinted moisturizer.ĭo you have a good experience color swatching at Sephora? To address the inevitable limitations of color-matching, (even in-store), Sephora is launching a new shade matching technology that seeks to make the experience more accurate and inclusive than ever before. Still unsure of which foundation to choose? The Foundation Finder+ tool provides custom foundation recommendations in just a few clicks.“With this, Sephora is able to match an infinite number of skin tones due to the level of accuracy of the proprietary scanning technology.” If your ideal foundation happens to fall outside of Sephora’s current assortment, don’t worry. Best for concealing blemishes, discoloration, and sometimes even tattoos, these foundations provide the highest amount of pigment. Full-coverage foundation covers it all.Medium-coverage foundation provides more even-looking skin while letting some natural skin features peek through.Your skin tone and freckles will show through these types of formulas. Light-coverage foundation provides a “your skin, but better” look with a sheer finish.Sensitive skin may benefit from a clean foundation due to feel-good ingredients that can prevent irritation and skin reactions.Ĭoverage preference helps determine the thickness of the formula, so you can control how much skin you’d like to come through.Normal skin achieves the elusive ideal level of oil production and finding the right foundation helps maintain this balance.Combination skin benefits from a foundation that can combat dry patches and an oily t-zone.Oily skin responds well to mattifying foundations that counter shininess and oil production.Dry skin prefers hydrating foundations in order to maintain a glow and fight flakiness.Knowing your skin type helps you choose a formula that benefits your skin’s needs, so you can achieve a flawless finish that lasts all day. ![]() The best way to find the best foundation for your skin is to consider two main factors: skin type and coverage. If you want to use foundation or tinted moisturizer instead of going barefaced, Sephora is here to help. A full face of makeup starts with a solid base.
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